Digital Marketing Strategies for Reopening During COVID-19

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Digital marketing consultant

The world is finally starting to realign itself and come back to a sense of normal. With that return to normalcy, businesses are being allowed to fully open up, slowly but surely. Reopening your business after Covid is a tough task to take on without a digital marketing consultant. Digital marketing is going to be what gets your business back up and running in no time at all. 

The way things are going to be will be a bit different than the past. You need to revisit old digital marketing strategies and tune them into this new world. The right strategy is a must for a successful reopening. Here are some tips to get you back on top with your digital marketing after a Covid world. 

Take a look at your old strategies

What channels brought the most traffic and which ones were the most cost-effective? These are going to be good places to start, with a bit of adjustment. 
If your Google Ads management worked, keep on trying with even more hacks, if not then it’s time to try a new tactic.

You can reopen by really focusing on the strategies that worked and make the right adjustments needed to those that weren’t working as well. The high-performing campaigns should still work rather well as a starting point even when customer behavior has changed. 

Develop and redesign your website

Your website is going to be more popular than ever after Covid. Reopening means really putting a lot of work into your website. If you don’t have one, get one. 

The world turned to the internet during Covid for easy contactless deliveries, and that trend will most likely stick. Moving to e-commerce during the pandemic will help you even more successfully open your doors when the pandemic is at an end.

You can utilize social media platforms, but you need a site that you can send customers to. Your online presence is more important than ever with Covid still occurring, and even after it. 

Utilize local SEO 

Small businesses have easy access to localized search engine optimization (SEO) that will bring customers from your own backyard. Local SEO adds in geographical data to typical SEO and can attract customers that want the product that day. 

People look to local areas when they need something faster than the 2-3 days of expedited shipping. Taking advantage of this market will bring business to your doorstep today.

Create high quality content for your site

Most importantly, the content that you put on your site should be high-quality. It’s one of the top marketing tools for a reason. You attract new people when you focus on creating content for your site on a continual basis. It means that your site is up to date and always bringing new information. 

You can find popular topics that are being searched with different sites and apps like Buzzsumo or SEMrush. This will give you a good idea of where to start with content creation. 

Using SEO for a high ROI is a long-term strategy that you need to be patient and diligent with. This won’t show a huge influx of traffic after a single posting. Keep producing, and keep waiting while focusing on other tactics as well.

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One of the biggest problems small business owners and professionals face is creating a steady stream of customers. Crescent Park Media offers a solution to this. By implementing a variety of digital marketing techniques we can help your business generate new customers and inbound leads. Be sure to follow and rate us on social media! And if you haven’t already, book a free, no obligation, marketing consultation to learn what could help your business grow.