How to Rank on Google AND Get Recommended by ChatGPT: 4 DIY Steps 

 

If you own a local business, you have likely noticed a shift in how people find you.

For the last twenty years, the playbook was simple: a customer opens Google, types in a keyword like “plumber Vancouver,” and scrolls through a list of blue links or map pins.

But today, that behavior is changing. Potential clients aren’t just “searching” anymore—they are “asking.” They are turning to tools like ChatGPT, Gemini, and Apple Intelligence to have full conversations. They are asking questions like:

“Who is a reliable plumber in Vancouver who specializes in old heritage homes and has good reviews for emergency work?”

When a customer asks that, they don’t want a list of ten links. They want a specific recommendation.

This shift has made many business owners nervous. You might be wondering: Is SEO dead? Do I need to completely rebuild my marketing strategy to survive the age of AI?

The answer is no. SEO is not dead, but it has evolved.

The good news is that you do not need to choose between ranking on Google and being recommended by AI. The exact same fundamental strategies that help you dominate local Google rankings are the same ones that train AI models to trust and recommend your business. We call this the Double-Win Strategy.

By focusing on clarity, consistency, and authority, you can future-proof your digital presence. Here is a comprehensive, do-it-yourself guide to ensuring your business gets found by humans and robots alike.

Step 1: The “Match Game” (Mastering Digital Consistency)

The first step is the most unglamorous, but it is the foundation of everything else. It comes down to data consistency.

To understand why this matters, you have to understand how AI works. Artificial Intelligence models are, at their core, prediction engines. They try to predict the most likely correct answer based on the data they have been trained on.

If an AI looks at your business online and sees conflicting information, its “confidence score” in your business drops.

Imagine your website lists your address as “123 Main St., Suite 100,” but your Facebook page says “123 Main Street, #100,” and your Google Business Profile lists it as “123 Main St W.”

To a human, those all look like the same address. To a robot, that looks like messy, unreliable data. If the AI is not 100% sure where you are located, it is less likely to recommend you to a user looking for a “local” solution.

Your DIY Action Plan

Set aside thirty minutes this weekend to audit your “Digital Fingerprint.” You need to ensure your NAP (Name, Address, Phone Number) is identical across the three most important platforms:

1. Your Website Footer: This is the “source of truth” that search engines look to first.
2. Your Google Business Profile: This feeds Google Maps and local search results.
3. Your Primary Social Channel: Usually Facebook, Instagram, or LinkedIn.

The Rule: Choose one format and stick to it rigidly. If you use “Co.” in your business name on your legal documents, use “Co.” everywhere. Do not switch between “Company” and “Co.” If you format your phone number with brackets like (604) 555-0199 on your website, do not use periods like 604.555.0199 on your Google profile.

By making your data perfectly consistent, you make it easy for AI models to connect the dots and understand exactly who you are and where you are located.

Step 2: Be Specific (Stop Making Robots Guess)

One of the biggest mistakes local businesses make is being too vague about what they do.

In the past, business owners kept their websites simple because they wanted to look clean and modern. A landscaper might just have a bulleted list that says:

• Design
• Install
• Maintenance

While this looks nice to a human, it provides zero context to an AI.

AI models read your website to understand the context of your business. If you just say “Maintenance,” the AI doesn’t know if that means lawn mowing, pruning expensive Japanese maples, or fixing sprinkler systems. If a user asks ChatGPT specifically for “someone who can install a drought-tolerant rock garden,” the AI won’t know to recommend you because you never explicitly stated that you do that.

Your DIY Action Plan

Review your “Services” page through the eyes of a robot. Your goal is to expand your content to answer three questions: What do you do, Where do you do it, and How do you do it?

Take your bullet points and turn them into descriptive sentences or short paragraphs.

The “Before” Version:

• Residential Plumbing

The “After” Version: “We provide comprehensive residential plumbing services in Burnaby and New Westminster. Our team specializes in poly-b pipe replacement, tankless water heater installation, and emergency leak repair for single-family homes.”

Notice the difference? In the “After” version, you have given the AI specific keywords (Burnaby, poly-b, tankless, emergency) to latch onto. Now, when someone asks a specific question about tankless heaters in Burnaby, your business becomes the logical answer.

Step 3: Feed the Robot (The FAQ Strategy)

If you spend any time using tools like ChatGPT, you know that they function like giant Question & Answer machines. The user asks a question, and the bot gives an answer.

The absolute easiest way to get an AI to give your answer is to write it down for them.

Many business websites bury their most important information in PDF brochures or long paragraphs of text. This makes it hard for search engines to extract quick answers. A well-structured Frequently Asked Questions (FAQ) section is essentially a “cheat sheet” you are providing to Google and AI models.

Your DIY Action Plan

You likely already know what your customers want to know. Think about the last five phone calls your reception desk or sales team received. What did the potential client ask?

• Do you offer free estimates?
• Are you open on weekends?
• Do you work with insurance companies?
• What is the warranty on your work?

Take these questions and add a dedicated FAQ section to your homepage or service pages. When writing the answers, follow the “Restatement Rule.”

The Restatement Rule: Do not just answer “Yes” or “No.” Restate the question within your answer to provide full context.

• Bad Answer:
  • Q: Do you do commercial work?
  • A: Yes, we do.
• Good Answer:
  • Q: Do you provide commercial electrical services?
  • A: Yes, we provide full commercial electrical services for offices, retail stores, and warehouses throughout the Metro Vancouver area.

By writing in full sentences, you create a “snippet” of text that is easy for Google to display at the top of search results and easy for an AI to cite as a source when answering a user’s question.

Step 4: Ask for Details (Sentiment is the New SEO)

For years, local businesses have obsessed over their “Star Rating.” We all know that a 4.9-star rating is better than a 3.5-star rating.

But in the age of AI, the text of your reviews is just as important as the number of stars.

AI models use something called “Sentiment Analysis.” They read the actual words your customers write to understand the “vibe” and strengths of your business. If a user asks an AI for a “friendly dentist who is great with nervous children,” the AI will scan reviews looking for words like “patient,” “kind,” “gentle,” and “kids.”

If your reviews only say “Great job” or “Highly recommend,” you are missing out on these valuable keywords.

Your DIY Action Plan

You need to train your customers on how to review you. When you have a happy client, do not just ask for a review—give them a prompt that encourages detail.

Instead of sending a link that says, “Please review us on Google,” try saying:

“We are so glad we could help you today. Would you mind leaving us a short review mentioning the specific service we completed for you?”

or

“If you were happy with the team, please mention which technician helped you in your review—it helps them get recognized!”

This small nudge encourages customers to write sentences like: “Mike came out to fix our broken furnace and he was so clean and polite.”

Now, you have fresh, user-generated content that tells the AI you fix furnaces and that your staff is polite. This is incredibly powerful for ranking for “long-tail” searches (specific, detailed questions) that high-value customers tend to ask.

Step 5: Audit Your Digital “Entity”

Finally, you can check your work by asking the AI itself. This is a quick test to see if the major AI models recognize your business as a legitimate “entity.”

Open ChatGPT or Gemini and simply ask: “Who is [Your Business Name] in [Your City]?”

If the AI answers correctly: It will summarize your business, mention your services, and maybe even cite your reviews. This means you have done a good job establishing your digital presence.

If the AI says “I don’t know” or hallucinates: It means you have work to do. It likely means your website doesn’t clearly state who you are, or your directory listings (Step 1) are inconsistent.

The Bottom Line

You do not need to be a coder or a marketing wizard to survive the shift to AI. In fact, the “secrets” to succeeding in this new era are remarkably similar to traditional good business practices.

Be clear about what you offer. Be consistent with your contact information. Answer your customers’ questions openly. And do great work that gets people talking.

If you focus on being the most helpful, clear, and authoritative voice in your local market, the algorithms—whether they are from Google today or the next big AI tomorrow—will reward you.

Want to know if your business is AI-ready? If you have gone through these steps and still aren’t sure how your business appears to the new wave of search engines, we can help. Contact us today for a comprehensive digital audit, and let’s ensure you get found everywhere your customers are looking.

The post How to Rank on Google and Get Found by Chat GPT: 4 DIY Steps appeared first on Crescent Park Media.

When it comes to SEO, many local business owners focus primarily on website optimization, keywords, and backlinks. But did you know that social media can also play a significant role in improving your SEO performance? While social media signals aren’t a direct ranking factor, they can indirectly affect your SEO in ways that boost your online visibility. Here’s how social media can impact your SEO strategy and what you can do to take advantage of it.

1. Social Media Increases Content Visibility

Sharing your content on social media platforms like Facebook, Instagram, or LinkedIn can drive traffic back to your website. The more engagement your social media posts receive—whether through likes, shares, or comments—the more visibility your website will get. This increased traffic can signal to search engines like Google that your content is valuable and relevant.

Action Step: Share your blog posts, special offers, and updates regularly on your social channels. Encourage your followers to engage by asking questions or sharing their experiences.

2. Social Media Profiles Rank on Search Engines

Did you know that your social media profiles can appear on the first page of Google search results? When users search for your business name, your Facebook, Instagram, or LinkedIn pages can show up, giving you additional opportunities to control your online presence. Having active, optimized social media profiles can strengthen your brand’s visibility in search results.

Action Step: Ensure your social media profiles are fully optimized with accurate business information, contact details, and relevant keywords. Regularly update your profiles with fresh content to keep them active and engaging.

3. Builds Backlinks and Social Proof

While backlinks from social media platforms don’t directly pass SEO value like traditional backlinks, they can help increase the visibility of your content. When people discover your content through social media and share it on their own blogs or websites, it can result in quality backlinks that improve your SEO ranking. Additionally, having a strong social presence provides “social proof” that builds trust with your audience and search engines alike.

Action Step: Create shareable, high-quality content that encourages followers to link to it on their own platforms. Infographics, how-to guides, and case studies are all great options for this.

4. Social Media Engagement Boosts Brand Awareness

Engagement on social media doesn’t just help your social following—it also builds brand awareness, which is crucial for SEO. When more people are aware of your brand, they are more likely to search for it online. Branded search terms (such as “Your Business Name + Vancouver”) can have a positive impact on your rankings, as Google recognizes that people are actively looking for your business.

Action Step: Actively engage with your audience by responding to comments, answering questions, and sharing user-generated content. The more engaged your audience is, the more likely they’ll search for your business directly.

5. Increases Local SEO Signals

For local businesses, social media can help boost local SEO by providing additional signals about your location and services. For example, consistently posting about your local community or using location-based hashtags can help search engines better understand where your business operates. Platforms like Facebook and Instagram also allow you to add your business address and geotags, which further reinforce your local presence.

Action Step: Use location-specific hashtags and regularly post content relevant to your local community. This can help you connect with a local audience and improve your visibility in local search results.

Final Thoughts

While social media isn’t a direct ranking factor for SEO, it plays a critical supporting role in driving traffic, building backlinks, and improving brand visibility—all of which can enhance your overall SEO strategy. By leveraging social media effectively, local business owners can boost their online presence and attract more customers.

Need help integrating social media into your SEO strategy?
Contact us today to learn how we can help your business maximize the power of social media for better search engine rankings!

The post How Social Media Can Impact Your SEO Strategy: What Local Business Owners Need to Know appeared first on Crescent Park Media.

In today’s digital landscape, artificial intelligence (AI) programs like ChatGPT are transforming the way businesses handle their SEO strategies. For local business owners, harnessing AI can make it easier to stay competitive online and boost visibility in local search results. But where do you start? Here’s how AI can help you streamline your local SEO efforts and a few actionable steps you can take right now.

1. How ChatGPT Can Help with SEO

One of the most accessible AI tools for local business owners is ChatGPT. Whether you’re brainstorming content ideas or crafting engaging blog posts, ChatGPT can simplify your SEO efforts by generating high-quality content quickly.

Here’s how ChatGPT can help:

• Content Ideas: ChatGPT can help you come up with blog topics or headlines based on your business and target audience.
• Keyword Integration: It can generate content that incorporates your chosen keywords naturally, making it more relevant for search engines.
• Content Optimization: You can use ChatGPT to rewrite or enhance existing content to ensure it’s optimized for both search engines and human readers.

Action Step: Use ChatGPT to help with content generation. While it’s great for getting started, always refine and personalize the output to make sure it aligns with your brand and audience.

2. AI-Powered Keyword Research

Finding the right keywords to target is crucial for local SEO success. AI tools like SurferSEO or SEMrush can analyze your website and suggest high-traffic, low-competition keywords tailored to your location. These tools use AI algorithms to evaluate search volume, competition, and even search intent, giving you the data you need to optimize your content.

Action Step: Use an AI-powered tool to conduct keyword research for your industry and location. Focus on terms like “near me” or specific neighborhood names to capture local traffic.

3. AI-Powered Local SEO Audits

Conducting regular SEO audits is essential for staying ahead in search rankings, but they can be time-consuming. AI tools like Moz or BrightLocal can automate this process by running a full audit on your site, identifying issues like slow load times, broken links, or missing meta tags that can hurt your local SEO.

Action Step: Schedule regular AI-powered audits of your website to identify any technical issues that could be affecting your rankings. Fixing these issues promptly will help improve your local search performance.

4. Optimizing Google Business Profile with AI

A well-optimized Google Business Profile is key to local SEO success. AI can help you track and manage reviews, respond to customer questions, and even suggest updates to improve your profile. Tools like Yext use AI to manage your business listings across multiple directories, ensuring your information is always accurate.

Step: Use AI tools to monitor and optimize your Google Business Profile, ensuring your business hours, address, and contact details are always correct. This will help you rank better in local searches.

But a polished profile is just the beginning. To truly elevate your online presence, you need to weave together smart marketing strategies and SEO techniques that speak the language of both search engines and customers. This is where conversational websites come into play, transforming static pages into dynamic experiences that engage visitors in real time.

By integrating AI-driven chat systems, businesses unlock new business opportunities with ai — from automating lead generation to providing instant customer support. These intelligent interfaces not only enhance user experience but also collect valuable insights that can be used to refine marketing campaigns and improve search rankings. In the digital marketplace, being conversational isn’t just a nice touch; it’s a competitive edge.

Final Thoughts

By using AI-powered tools and strategies, local business owners can improve their SEO without needing to be experts. From keyword research to Google Business optimization—and even leveraging ChatGPT for content—AI can streamline many tasks, allowing you to focus on growing your business.

Ready to improve your local SEO strategy?
Contact us today to learn how we can help your business harness the power of AI to dominate local search results!

The post How AI is Revolutionizing Local SEO: A Guide for Small Business Owners appeared first on Crescent Park Media.

How to Improve Your Local SEO: Simple DIY Tips for Local Businesses

Are you looking to attract more local customers to your store or service? Do you want to enhance your presence within your neighborhood or nearby areas? Improving your local SEO can help you achieve these goals and increase your visibility online.

In this post, we’ll dive into local SEO, explain why it’s important, and share actionable DIY tips to improve your ranking in local search results.

What is Local SEO?

Local SEO focuses on optimizing your website to appear in local search results when users search for specific services in their area. For example, if someone searches for “plumbers near me” or “best restaurants in Vancouver,” local SEO ensures your business appears at the top of the search results.

Local SEO takes into account the user’s location, online reviews, and Google Maps to determine the most relevant businesses to show in the search results. It’s essential for businesses that depend on local customers, including those in industries like plumbing, retail, home services, healthcare, and more.

Why Local SEO is Important

Recent studies show the growing impact of local SEO:

• 46% of all Google searches have local intent.
• 72% of consumers who perform a local search visit a store within 5 miles of their location.
• 61% of mobile users are more likely to contact a business with a mobile-friendly website.

With more people using smartphones to search for services and products nearby, local SEO has become even more crucial. Customers want fast, easy access to local services, which is why optimizing your business for local searches can bring you valuable leads.

DIY Tips to Improve Your Local SEO

1. Optimize Your Google My Business (GMB) Profile Google My Business is one of the most powerful tools for local businesses. It provides essential information to both customers and Google, helping your business show up in local searches and on Google Maps.

   Tip: Make sure your GMB profile is complete and accurate. Add your business hours, phone number, address, and photos. Use local keywords in your bio and posts to improve your visibility.

2. Use Google My Business Posts Incorporating GMB posts into your social media strategy helps boost your authority and engagement. Sharing updates, promotions, and seasonal offers through GMB posts increases your chances of being noticed in local searches.

   Tip: Post regularly on GMB just like you would on Facebook or Instagram, and respond to reviews and customer questions promptly.

3. Build Local Citations & Directories Getting listed in local directories and industry-specific sites is a great way to improve your local SEO. Directories like Yelp, BBB, and TripAdvisor help build your online presence and authority.

   Tip: Ensure your business information (Name, Address, Phone Number – NAP) is consistent across all directories. This consistency is vital for ranking well in local search results.

4. Create Location-Specific Pages on Your Website If your business serves multiple areas, consider creating unique location pages for each city or neighborhood you serve. For example, “Plumbing Services in Vancouver” and “Plumbing Services in Burnaby” should have their own dedicated pages.

   Tip: Each location page should include localized content, such as the specific services offered in that area, customer testimonials, and local business information. Avoid duplicate content across location pages.

5. Optimize Your Website Content with Local Keywords Incorporate local keywords in your page titles, headers, meta descriptions, and body content. Local keywords might include terms like “best plumber in Vancouver” or “top-rated restaurant near me.”

   Tip: Do some research to find high-volume local keywords that match what your customers are searching for. Tools like Google Keyword Planner or Ubersuggest can help you identify the best keywords for your business.

Final Thoughts

By implementing these simple DIY local SEO tips, you can start improving your online presence and attracting more local customers. The key is to focus on providing accurate, local information across all your platforms, from your website to Google My Business.

If you need help optimizing your local SEO or want to learn more about how it can grow your business, don’t hesitate to get in touch with us!

The post What is Local SEO? Your 2025 Guide appeared first on Crescent Park Media.

Generating a strong ROI from your marketing and SEO dollars and efforts shouldn’t be difficult. But it will take a little bit of research and some more fine-tuning of the content that you put out. Here, we will quickly go over the best ways to maximize your ROI with different SEO strategies. 

Fast and Mobile Friendly Site

The bots at Google look at the speed of each site, as well as its compatibility with mobile devices. If your site is slow, or doesn’t display well on a phone, your ranking plummets. 

Without a high ranking, it’s likely that you won’t see traffic. Most internet users stick to the first page of results. If you don’t make it there, your SEO is not bringing a very high ROI. 

Speed up your website and use mobile-friendly or responsive web design to get a higher ranking, and in return, a higher ROI. 

Long-Tail Keywords

We all know that SEO is largely about keyword research and usage in your content. What is lesser known is to use long-tail keywords to boost your ROI.

While short-tail keywords are only made up of one or two words, a long-tail keyword is three to four. Long-tail keywords, such as “Hot water tank installation Vancouver” is much more specific than “plumber”. The specificity brings in people looking for answers, and often consumers further down the sales process/buyer journey. 

Long-tail keywords also narrow your competition, therefore increasing your rankings, giving you a better shot at converting searchers to customers!

Cross-Link to Your Own Pages

Linking to your own page creates insider traffic that is guaranteed to bring a high ROI. Not only does it encourage people to tour your site more, it increases your ranking. Linking with words that you want to be ranked for on a constant basis will rank you higher. 

Start focusing on using specific words (for example, I would focus on “Digital Marketing Services”), and using them in every post you have (you see my example is linked to a service page on my site). This is a strategy that can take a long time to build, but when it’s incorporated into your site, it’s incredibly effective. 

Re-Optimize Past Content

To get your ROI high and keep it there, it’s inherent that you keep all of your site’s content optimized. Content gets old, becomes irrelevant, which can harm your SEO. A post that is dated from four years ago is a tell-tale sign that your site is not relevant to Google, and site visitors. 

Marketing is dynamic. A high ROI means changing with the world. The way the people are searching changes, and the SEO changes with it. When things shift, you need to go back and make sure your entire site is still up to date. 

Not only does this bring old posts back from the dead, it shows the search engine that you have evergreen content. This maximizes value and can quickly bring you to the front page.

The post Best SEO Strategies to Maximize ROI appeared first on Crescent Park Media.

To get the most out of a social media campaign, especially if it is struggling, you’ll need the quickest and most effective strategies. Coming to the best marketing agency Vancouver has can do the trick, but you can also work diligently on these quick tips. 

Unique Uses of Platforms

Social media scrolling falls into mindless and unseeing eyes when nothing is there to spark interest. A unique use of a platform catches the user’s brain and makes them actually see the campaign, rather than scroll past. 

When people see something unique, they want to be the first to share it to their friends. With a unique take on an old platform, your campaign will spread like wildfire via tagging. 

Using social media marketing in the right way will always be a good idea, but becoming unique is a risk that can have huge payoff. 

Get the Audience Involved

Engaging the audience is a brilliant and time-tested strategy to get the word out about your product. If the audience engages with your brand, and your brand responds then this has functionally transformed into a relationship. People remember and appreciate brands that hear them. Their involvement will make them heard.

You can create audience involvement by encouraging them to share with a hashtag as well. This has been wildly successful with tons of trending videos or brands that everyone has heard of. From the ice bucket challenge to the Starbucks Red Cup Contest, people love being a part of whatever is happening.

Incorporate Trending Topics

When people that are scrolling social media already have something on their mind, the chances are high they’ll stop when they see something relevant. If they’re thinking about the Superbowl, politics, or any relevant pop culture icon, you’re going to grab attention by bringing this to your campaign. 

Trending topics make your campaign relevent and timely. If people see you using references from ten years ago, there isn’t much chance of bringing people in. Staying up to date with the modern world is the most important for social media marketing. 

Keep it Simple

If there’s anything you do, just don’t make the campaign complex. Simplicity is key when trying to win over social media users. Too much convoluted and complex intricacies quickly lose interest and confuse people with what they’re supposed to be hearing. `

Simple slogans, simple images, and simple takeaways are the key to having your audience remember. Get the idea stuck in their head, and let them know what the takeaway is, without having to think about it.

Focus on a single platform rather than attempting to excel on multiple. If you put all of your effort into Instagram or Facebook, you’re far more likely to have success than branching out across TikTok, LinkedIn, Myspace, and every other platform. Plus, if you get your audience into it, they will do the sharing for you.

The post Turning Around A Social Media Campaign in 24 hours appeared first on Crescent Park Media.

The world is finally starting to realign itself and come back to a sense of normal. With that return to normalcy, businesses are being allowed to fully open up, slowly but surely. Reopening your business after Covid is a tough task to take on without a digital marketing consultant. Digital marketing is going to be what gets your business back up and running in no time at all. 

The way things are going to be will be a bit different than the past. You need to revisit old digital marketing strategies and tune them into this new world. The right strategy is a must for a successful reopening. Here are some tips to get you back on top with your digital marketing after a Covid world. 

Take a look at your old strategies

What channels brought the most traffic and which ones were the most cost-effective? These are going to be good places to start, with a bit of adjustment. 
If your Google Ads management worked, keep on trying with even more hacks, if not then it’s time to try a new tactic.

You can reopen by really focusing on the strategies that worked and make the right adjustments needed to those that weren’t working as well. The high-performing campaigns should still work rather well as a starting point even when customer behavior has changed. 

Develop and redesign your website

Your website is going to be more popular than ever after Covid. Reopening means really putting a lot of work into your website. If you don’t have one, get one. 

The world turned to the internet during Covid for easy contactless deliveries, and that trend will most likely stick. Moving to e-commerce during the pandemic will help you even more successfully open your doors when the pandemic is at an end.

You can utilize social media platforms, but you need a site that you can send customers to. Your online presence is more important than ever with Covid still occurring, and even after it. 

Utilize local SEO 

Small businesses have easy access to localized search engine optimization (SEO) that will bring customers from your own backyard. Local SEO adds in geographical data to typical SEO and can attract customers that want the product that day. 

People look to local areas when they need something faster than the 2-3 days of expedited shipping. Taking advantage of this market will bring business to your doorstep today.

Create high quality content for your site

Most importantly, the content that you put on your site should be high-quality. It’s one of the top marketing tools for a reason. You attract new people when you focus on creating content for your site on a continual basis. It means that your site is up to date and always bringing new information. 

You can find popular topics that are being searched with different sites and apps like Buzzsumo or SEMrush. This will give you a good idea of where to start with content creation. 

Using SEO for a high ROI is a long-term strategy that you need to be patient and diligent with. This won’t show a huge influx of traffic after a single posting. Keep producing, and keep waiting while focusing on other tactics as well.

The post Digital Marketing Strategies for Reopening During COVID-19 appeared first on Crescent Park Media.

2020 is all about the digital world. From giant corporate bodies to general household consumers, everyone is addicted to screens. From groceries to large investments digital world has embraced the new trends. COVID-19 has further enhanced the digital handling of businesses, schools, institutions, and retail stores. With this arises the enhanced need for digital marketing to earn you viable, profitable, and long-lasting business. If you are also searching for some digital marketing company to give a boost to your business, then here you are at the right point.

We will list down 10 best digital companies for your Vancouver ventures. These companies have won customer’s loyalty and word of mouth so you can make a better decision for your next marketing venture.

1. Crescent Park Media

This company has emerged as a leading marketing agency built on the purpose of helping businesses thrive in today’s challenging marketing landscape. The company works intending to help businesses with innovative and digital solutions. With a team of specialists, the company provides services like:

• Social Media Marketing
• PPC (Pay Per Click)advertising
• Search Engine Optimization
• Mobile Application Development
• Pay-Per-Click
• Inbound Marketing
• Marketing Consulting/Strategy
• Content Marketing
• Marketing Automation
• Local Listing
• Email Marketing
• Web designing services

2. Ajax Creative

Ajax Creative is a digital marketing company based in Vancouver, Canada. The company helps the domestic and international businesses that aim at targeting Canadian consumers through competitive video content.

For detailed consultation related to digital agendas, you can call us anytime.

3. Edkent Media

This company has proven itself by showing the best results for sustainable revenue and perpetual growth. The professional team at Edkent Media helps the client in enhancing the visibility of brands and thus retaining their customers.

 The services, they excel at include SEO, Email Marketing, Web Design PPC, Social Media Marketing, and Content Marketing.

4. SWAY creative group

It is another digital marketing company that has made its prominent place in the digital marketing world. Here you will find top-tier innovative minds, writers, planners, and producers that will innovate to any digital marketing challenge. With the practical knowledge of market-driven strategies, their team will make the best solution for the client.

5. Blue Flamingo Solutions Inc.

It is an award-winning digital marketing, web design, and development company running its offices in Vancouver as well as in Toronto since 1998. Their extraordinary customer experience for both startups and giant corporates has made the company stay tall in the digital marketing field.

6. Code Tactic Media Inc.

Serving in Vancouver, this company will design, develop, and strategize eye-catching, functional, and highly productive user experiences. Their marketing techniques will make your brand succeed in the digital world.

7. Aroma Web design

Having 17 years of experience as a digital marketing company is enough to say all about them. They deal in:

• Web Design
• Search Engine Optimization
• Graphic Design
• Content Marketing

8. Snaptech Marketing

It is the name of a marketing agency that outperforms in “data storytelling. This company will create digital marketing strategies for organic optimization and digital advertising. The excellence in their services has made them Google Premier Partner.

9. VN Web Group

Here are some quick facts about the VN Web Group:

• Serving since 2008
• pursuing Result driven strategy
• having Significant Track record
• Maintaining more than 1000 successful projects
• dealing in Fixed-price

10. 323 media group

The team at 323 media group does not function as an agency, rather they think of themselves as an extension of Client Company, looking at their digital marketing department. So they follow the strategic plan prescribed by the client.

If you need further information about any information regarding the marketing and digital world, here we are, at a click away.

The post Top 10 Digital Marketing Agencies Companies in Vancouver, Canada 2020 appeared first on Crescent Park Media.

Most business startups have big problems with getting steady streams of customers. Many business owners and professionals find it very difficult to stamp their authority in the competitive market due to an unstable customer pool. Luckily for you, Crescent Park Media is here to take the burden off your back. Our digital media solutions can help you establish your business through optimized Google Ads and set your business off for massive growth.

If you are struggling to work your way out in the competitive market, worry no more; Google Ads management is the way to go. We have selected three of the best Google Ads hacks to help you start and grow your business.

Let’s find out which ones:

The Keyword Match-Ups

Most advertisers struggle with keyword match-ups. Even though there are lots of information online about the match-up keyword types that advertisers should focus on, most of them are never adequate. Each of the information that you find online about match-up has its place and time for use. But for now, let us narrow the match-up down to phrase match keywords and broad match modified keywords. 

Broad match keywords alone can draw too many irrelevant clicks on your page if you are not careful. Using the exact keyword match can also limit the number of viewers that stay longer on your Ads. On the other hand, phrase match keywords and broad match keywords can work well together for your ads to strike the right balance.

• Phrase match keywords  

You can enable Phrase match keywords very easily; all you need to do is go to the keywords section of your Ads campaign, identify the keywords you want to turn to phrase match keyword, click edit, and then click change match types. Verify if the form indicates from the broad match up to phrase match up, and that will be all. 

• Broad match modified keywords.

On the other hand, broad match modified keywords can be challenging, especially when doing it in bulk. The best way to change the broad match keywords to broad match modified keywords is to edit “in +” the entire keywords one by one.

See the figure below:

The Quality Score (“One Per” Rule)

Can you imagine that just the mere mention of the quality score can send shivers to Google advertisers? Quality score is tricky for most advertisers, but don’t worry, we have all your worries cut out for you. The best way to go is the “one per’ rule,” this requires you to have limited keywords per Google Ads group. The secret of limiting the keyword to one per Ads group is to keep the keyword closer to the Ads text on the landing page; this will, in turn, show your relevancy to Google, earning you a high-quality score.

However, it would help if you only used “One Per’ Rule” on your best-performing keywords.

Here is how to get going:

• Step 1: Do Your Research well on the keywords
• Step 2: Create one Ads Group per keyword. 
• Step 3: Ensure your use of relevant ad text 
• Step 4: Optimize your landing page
• Step 5: Ensure the keyword appears somewhere on your landing page

See the figure below:

Enabling Call-Only Campaigns

The best way to leverage Google Ads management is through phone calls; but, besides this, there are other opportunities that you can use. However, if you want to capitalize on phone calls from Ad words, you have to make it possible for your potential clients to pick up their handsets and give you that vital call.

You may have a challenge at first when your usual way is to direct potential customers to your landing pages through your Ads. The most effective way to avoid destructions is to encourage your customers to get in touch with you directly through your Ads; you can achieve this by focusing on call–now or call-only campaign. Call-only campaign means that you will be paying for clicks that correspond to phone calls; you can become creative with your Ad text with a call to action phrases like “call us today,” which will prompt customer reaction.

See the figure below:

Follow the steps below to get your call-only campaign running:

• Click the “+Campaign” button.
• Select “Search Network only” from the top menu.
• Select the “Call-only” button on the right.
• Fill out the relevant information on the campaign settings.
• Click the “Save and continue” button.
• Fill in the information for your call-only Ad and ensure it has a call to action phrase. Also, enable your Google forwarding phone numbers for you to track your phone calls.
• Finally, click the “Save Ad group.”

See the figure below:

Conclusion 

Although business is challenging, you can make it. If you want to draw quality leads with simple Google Ads hacks, don’t hesitate to contact us for help. We have all it takes to start you off and enjoy a steady customer flow more than your competitors. Get the spark and work wonders for your advertising venture. Through our Google Ads management services, we will help you make your Ads precise and optimized.

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